Article marketing: Tips to Avoid Failure

If you’re experience in marketing online, you’ve probably heard people talk about the promise of article marketing for online promotion. Sadly, many online marketers have failed in this. After numerous failures, many online marketers decide that success with article marketing is an illusion. They think that article marketing is a total waste of time.

Some people think that the only way to be successful in any task is by studying those that have succeed. I happen to be one of those people, who believe that studying failure can be just as useful, as studying success.

vIt’s one thing to study people, who have been successful with article marketing. If you’re attentive enough, you can learn so much. It is quite another thing to study the people, who have failed with article marketing.

In a recent e-book titled, “How To Use Article Marketing To Positively Impact Your SEO Efforts”, it explains how to be successful with article marketing.

In this article, we’ll show you the reasons behind many people fail with article marketing.

Top 10 reasons why article marketing fails

1.)   Failing to make an article that carries an interesting title.

2.)   Failing to acknowledge that publishers have vested interest in keeping their readers happy.

3.)   Failing to understand that people seek articles that help them solve problems.

4.)   Failing to keep information interesting for readers.

5.)   Failing to give a strong call to action in the authors’ resource box, make sure the resource box attract clicks.

6.)   Failing to focus on reader’s needs in the author resource box – readers that enjoyed their read want to know why they should visit your site. Don’t bore them to tears with a lengthy personal story and a lengthy brag fest about what makes you more special than everyone else.

7.)   Failure to expend a few minutes during editing process, to present your article with good formatting – articles that break to a new line in mid-sentence are annoying. Long paragraphs that run for miles leads to article abandonment.

8.)   Failure to check your articles can annoy readers, you may not catch all of the mistakes especially when you’re using spellchecker software does not identify the misspelling to you.

9.)   Failing to ensure that you put the articles into the correct category – when publishers ask to select a category for your article. Don’t cut corners, if you expect publishers to fix your category for you, they won’t! If a publisher sees your article in the wrong category, they will more often hit delete, rather than fix your article placement.

10.)                    Failure to follow instructions, the easiest thing to fix is the one thing that 85 percent of article marketers would ignore, and that’s making sure your articles word counts would match publishers’ requirements for word counts. Article marketers that are quite willing to waste a publishers time, by giving articles that don’t meet the minimum or maximum word counts will find that publishers would prefer to reject all of the marketer’s articles than to take the time to check if the marketer finally started following the instructions.

Final thoughts about article marketing

Over all, as an article marketer, you should be well aware to strive to satisfy two audiences, the publisher; who might want to publish you written articles and the reader; who might want to read your articles. If your article fails to satisfy one or both of the people in your target audience, then you should not be surprised that your article marketing failed to achieve its intended goals.

The most common reason why failure in article marketing occurs is actually the tendency of marketers to view article marketing; in the same manner they view ordinary advertising.