Internet Marketing and Search Engine Optimization

When it comes to studying SEO you are bound to get confused between on-site and off-site SEO strategies. On-site tactics are a bit straight-forward and are usually written of the most. This usually requires one to work with about 10 clients and another 10 personal web sites over an 18 month period.

There are certain basic on-site SEO tasks that any web master, business owner, or Internet Marketer needs to be aware of. And here are those major components:

The title tag in your HTML Meta code tells the browser what to display in the title of the window at the top of the screen. Since it’s visible to the user, Google heavily relies on this text to determine what your site is about. That’s why it’s important that your title tag be filled with keywords relevant to your site. However, avoid repetition of this on your other pages. Different keyword phrases in your title tags should match your pages accordingly. Remember, SEO is all about helping the search engines identify what your site is all about.

Keyword Density is very important for SEO. Remember, that the search engines are computer programs analyzing your site to know what it’s all about. They basically count certain keywords and begin a calculation to it. By looking at the most popular keyword phrases, their programs understand the important themes of your page. If you observe your own writing on a specific subject, you will see the patterns as well.

Keyword density is quite important if you wish to be seen by the search engines. My preferred approach is to write content straight-up for the first draft. Then, edit grammar, consistency, and clarity, and also density. Your content should run through a density checker and see what phrases are used the most. Make sure your keywords are visible 2-4% of your page, but avoid that it might look spamming, keep your readers in mind.

Quantity and quality of your links are important. As you build links out of your page, be specific about where they are directed. Avoid low quality links. Remember to keep an eye on the number of your links, the less the better. However, having no outbound links is not always good considering that most Search engines use outbound links to determine your site’s position. So again, select these links decisively understanding How they’ll impact your site’s SEO.