Understanding Search Engine Optimization

To promote your business you decided to use a website. You plan on selling products through the site. You want people to visit the site and actually buy something from you. You heard about SEO, and you have hired a SEO company that promised 10,000 visitors a month. Then they did.

If you think that’s good, think again. This is not the real deal; it’s not much of a deal if you do get 10,000 visitors. Are they really staying at your site? More importantly are they buying? Are you gaining from them? Those are the question you should be asking yourself, and if the answer is ‘no’. Then you’re doing something wrong.

Most of the time, a website can have high visits but still makes no money for it lacks quality content.

It’s not about how many people go to your site but rather enticing them to stay and buy something (this is what SEO’s call as ‘conversion’), it’s most often because of the thought that they have arrived at your site but consider it a mistake. They then bounce off because they didn’t find what they were looking for.

Remember, for those who run an e-commerce website, content is always your most crucial instrument and most important concern. Unless you have good content that is interesting to the visitor, it’s no use just having good SEO. True, people will come, but it’s no use because they don’t stay or buy if the content is no good.

‘Content is king’ remember that. If your selling a particular brand of product makes sure your site is the ultimate source of information about that product, if possible include all the details. Example; if you’re selling books. Make your site a great source of information concerning the book. Take out interesting pages of your book; scan them on your site, with a ‘buy the book’ option, of course. Get someone to write an interesting description of the book, if possible include videos and audios. Then add a ‘buy the book’ option. To make things interesting arrange for a contest on that book, then offer something as prize. Again, add your ‘buy the book’ option. Add a blog about the latest events concerning that product, or the broad subject area of your business. Let visitors post comments; they’re bound to return to see if someone has replied to their comments. A forum would be even better so they can discuss your books, or their broader subject areas. Then add your ‘buy the book’ option somewhere prominent.

Do you get the idea now? It would be best that you try to sell your business as an afterthought, by way of offering substantial information on your niche area. This is marketing trough stealth and people prefer it that way. If people like your content and feel no apparent overwhelming marketing effort around your site, chances are, they’ll buy something. They simply think of it as a recommendation from you. Someone they have come to know that is knowledgeable about that subject area.