Link Building for Newbies

Link building is essential in ranking your website highly on search engines. For starters, below are some tips on where to start and the essentials of links. Understanding on what you aim to do will aid you in doing it more efficiently, with this, you widen your scope of knowledge and other articles on link building.

The importance of links for blogs.

To put it simply: a link is like a vote.

Each link functions like a vote telling the search engines that your posted information is valuable and is read as something essential. But it’s not about many links as possible.

Not All Votes Are Created Equal

Now, these votes don’t necessarily mean that they’re all equal, each vote size can vary, but still there worth it (unless of course you’re a content writer for the Google.com domain in which case you obviously have the top vote).

The basic factors that affect a link’s value to your blog include the following:

The site strength – the site’s strength that’s pointing to yours is a significant (and historically abused) factor in the evaluation of links. PageRank is a key valuation of a site’s strength. Suppose a PageRank 8 links to your site, this vote worth more than a link of a PageRank 3 site. In Google’s eyes, a PageRank 8 site is more important site than the PageRank 3 site.

Relevance - the significance of a site linking to yours is more significant than a site’s strength. If you run a bed and breakfast in Utah, a link from a PageRank 3 bed and breakfast will be worth more than a link from a PageRank 5 web design site. This area relies on the engine’s ability in determining what is relevant and what’s not.

Anchor text – text used in linking your site is important. In building links, be sure to include keywords in the text that links back, if possible, the exact phrase you are trying to rank for. However, you can’t make all your anchor text exactly identical.

Position - the value of a link can be determined on the position of a link on a page and the number of other links on that page. A link in the footer of a page is given less weight than a link near the top, a link in the content of a page is given more weight than a link in a list of links and a link on a page with 50 other links is given less weight than a link on a page with only a few other links. However, there are a number of other factors.