Why You Might Not Be Seeing Desired Earnings
Ask nearly anyone that has never created a blog or website, and they will probably tell you that it is impossible, or at least “too good to be true” to make a living publishing content through blogs. Even though you want to tell them that it is possible, you might not be able to if your earnings are not at the level you want them to be.
There are a few simple ways to ensure that your earnings increase proportionally with your traffic, links, and subscribers.
#1. Make sure that you are focusing on a single topic.
When you focus on more than one topic, or subjects outside of your main niche, you begin to get into the grounds of where your visitors don’t know what to expect each day. One day, you could be talking about blogging, where the next you are reviewing your favorite TV show. They really aren’t related, no matter how hard you try to explain to your readers that they are.
#2. Your ads aren’t related to your content.
Even though many ads are placed through third party networks (AdSense, for one), you don’t have too much control over which ads are displayed when they are generated from your content (contextual).
Despite the fact that you want to “accept” all advertisers who want to place an advertisement on your blog, you have to realize that some might not be completely relevant to your readers and some may even compete against your blog. In this case, you may need to reject an ad or two, but you have to be aware that these advertisers will likely never return.
#3. Where are your ads placed?
Before you can even begin looking at where to place your ads, you should look at a heat map or click path that visitors follow when browsing your site. Based on the findings from this, adjust where your ads are placed and where your content is.
It might be contrary to popular belief, but placing content “out of reach” can help you increase earnings, as visitors are now diverted to clicking solely on your ads, then clicking on additional content.
#4. What are you providing to your readers?
This is a popular question that you should ask yourself at times when you begin to notice decreases in traffic or revenue. When you say “content,” you should think about changing your focus. Advertisers look for something unique that you can offer, whether that is a high conversion rate, a high number of subscribers compared to traffic, or services that you offer in addition to content.
#5. Increase your site’s traffic.
Not easy for some, increasing a site’s traffic could take some time. The more traffic you get, or the more high-quality traffic you receive, the more likely a visitor is to click on an ad. Additionally, if your ads are targeted towards your visitors, they will be more inclined to click on them, if you offer CPC advertising.
#6. Diversify your revenue sources.
Focusing solely on AdSense earnings won’t help you in the long-term, unless you are able to quadruple your traffic each month, which is nearly impossible. Add affiliate links to your content through reviews, banner images in your sidebar linking to the program, or include them in your feed’s footer. Although many frown upon this form of advertising, it is one of the easiest to make money from, and you are getting free traffic form your blog flowing to the pages.
Conclusion
Everyone’s blog is different, so there could be underlying problems that eliminate some of the potential from your earnings. You have to think about why your visitors aren’t clicking on ads, why advertisers aren’t finding your site, and other reasons that might affect your earnings. At the end of the day, you have to realize that blogs take more work to maintain and keep active than a traditional static website, but can see more benefits over the course of your blog’s lifespan.
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I feel ad placement plays a major role in augmenting your google adsense revenues. Great article once again! I am a regular reader of themelib now.
I think traffic plays a great role
I think focusing on a single topic makes you bound to one niche only and you can advertise on that onlt. I feel more widespread tpics makes you monetize more.
I agree that ad placement is one of the biggest factors to get decent CTR…
as per my experience what i feel is, selection of topic and industry plays important role in earning. Some time we want to capture whole market in short time but this is not easy and right move. we should choose specific topic and promote it with full effort.
I would saying focusing is very important. Some blogs just look like affiliate supermarket.
Yes Ben pei..Focussing is important and the topic should be of your interest..
Dead right! Interest brings you a far way..
useful information thanks . it will certainly help me . can u tell me how to gwt more traffic
I want to be able to connect to the internet on my ipod touch whilst i’m out and away from wifi. I have a broadband contract with the mobile provider 3 that provides a usb broadband dongle.
I liked the last point. It is necessary that bloggers just don’t stick one of the popular money making source i.e adsense. They should try on different solutions of monetizing their blogs like promoting Clickbank products or having in-text advertising on their blog.
In one of my blogs, I get the most traffic but the least earnings, around $1-2 a month. On my other blog, I get less than a fifth of traffic but more than 5 times the earnings. There is such a thing as usless traffic. You can get that by blogging about controversial topics that have no practical use…
It’s all in the high paying keywords
These days so many Adsense publishers are complaining the same that thier adsense earnings are dropping exponentially. I am no exception. I feel we should keep on experimenting with the ad placements along with changing Fonts..
I agree, these are some great ways to improve your earnings. Adsense placement is a very important one indeed.
I think that the ads placement and the topic of the blog are the most important. I think that ads should be placed in the post so people could see them more easily. If the ads will be placed in the right or in the left of the post, than there may accrue a phenomenon called “ad blindness”, when the reader is only focused on the post (article) and does not see anything in the left or in the right of the post. And the topic of the blog is also important because if you’ll write on only on a topic, than you’ll create a audience that will come everyday to read your posts.
That’s a gr8 point you mentioned on the “ad blindness”. People should read this comment ^^
Typhoon is right..People are suffering from a disease called ad blindness.. We should have our ads inside our posts to get a better CTR.
I forgot to mention one point.. Take the example of Themelib.. The ads are below the post title and just above the body.. Its an excellent position I must say.. People will surely see these ads even if they are suffering from ad blindness disease..
Some time we want to capture whole market in short time but this is not easy and right move. we should choose specific topic and promote it with full effort.
i feel that to get success with your site or blog, concentration is very important. My personal experience is, i started few blogs at the same time and i lost my concentration at that time, i dont even have time to update every of the sites, and eventually i fail and lose confident in maintaining the sites.
Now, i am only concentrating in one site, which topic is home based business, slowly, i am getting back on track
Hey simon, same here. Concentrate on One and get the best results in every kind… money, traffic, prospect, good rating and much more…
Thats the problem most bloggers do..They make so many blogs to get quick money and within few days they dont see the desired earnings and finally they abandon all…It takes time to build a steady income.
I am browsing around the blog and this post catch my attention. Great post! For me, do the job well first – that is serving and helping your visitors…and the earning will add unto you.
Great Post Thanks for all the helpful info.
Mike
Nice advice bro, hopefully I could manage my page like yours ASAP I really like your page bro. Thanks again for this brilliant info, just keep it up and enjoy!